Nutract project is about the development of an app for the adoption of healthier eating habits based solely on Greek gastronomy and on traditional Greek products in general. The project is co‐financed by the European Union and Greek national funds through the Operational Program Competitiveness, Entrepreneurship and Innovation, under the call RESEARCH – CREATE – INNOVATE (project code: Τ1EDK- 00950). The Nutract app that will be developed, will be available for free through App Store and Play Store. Nutract targets the dynamic audience of people interested in gastronomic tourism as well as all those who are interested in improving their wellbeing through a healthy and balanced diet, matching subconsciously healthy diet with Greek gastronomy. Nutract adopts an empathy-based approach paired with game mechanics to motivate users engage in a healthy eating lifestyle. Nutract emphasizes on creating long-term, sustainable outcomes by promoting and shaping a healthy, balanced diet through a fun, game-like experience which is based on a simple premise, “make a bet to change yourself while changing the world at the same time”.